What did the producers of the Jem feature film give us? It's a pretty bland rags-to-riches story in the era of instant YouTube celebrity and every single moment feels phony, sappy, and calculated. The Jem dynamic was a fantasy alter ego where girls could cut loose. I think the time is right for a silly throwback to the 80s that celebrates and lovingly tweaks the culture of that era. Unless your name is Charlie Kaufman, that's probably not a route you want to experiment with and purposely turn away your core fanbase.
I'm not saying that every property has to be slavish to its origins, and there are certain elements that just will not work as a movie that are unquestioned in the realm of cartoons however, why even make a Jem movie if it hardly resembles Jem the TV show? That would be like producing a Brady Bunch movie and have them be a ragtag crew aboard a salvage crew in space that comes across a mysterious alien entity (honestly, I'd watch the hell out of that, but I'm not what you'd describe as a "normal" audience). If you grew up with the cartoon on Saturday mornings, like millions of American kids (including my sister), then you'll be surprised to discover that the movie version bears little resemblance to its source material. Jem is a very confused movie and it's a very stupid movie, and its most stupid mistake is completely abandoning any appeal this otherwise out-of-time 80s pop-culture relic might have had with its nostalgic core audience. The girls immediately make a splash but they find themselves fighting against the influences of the industry that wants to tear them apart. A shady music exec (Juliette Lewis) snatches the girls up and forms a band with Jerrica's foster sisters, Aja (Hayley Kiyoko) and Shana (Aurora Perrineau). Within hours, everyone wants to know who "Jem" is, which is just Jerrica donning a pink wig. Jerrica (Aubrey Peebles) is a shy performer until her younger sister Kimber (Stefanie Scott) uploads a song of hers to YouTube.
If you'd like to learn more in vivid detail then please continue reading, but for those who desire the truly outrageous, you'll only find the truly outrageously bad. It missed the campy tone of the series, instead inserting lots of unearned serious drama that veers wildly, while trying to set up Jem as an inspirational leader. What made it so terrible? Well to start with, it seems to have jettisoned everything that fans of the original 80s Saturday morning cartoon might recognize in an attempt to appeal to a new generation. It was pulled from theaters after only two weeks in wide release. Jem and the Holograms was one of the biggest bombs of 2015.
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